SEO Lessons + Trends
from 2023 | SAB Media
By Sean Bowkett
5 Minute Read
Dive into 2024 with SEO. Elevate your online strategy, boost visibility, and navigate the digital maze. Unlock the SAB Media essentials for SEO success.
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User Experience Takes Centre Stage
Google's algorithms have evolved to prioritize user experience more than ever. Websites that offer a seamless, user-friendly experience tend to rank higher in search results. This includes fast loading times, mobile responsiveness, and easy navigation. Investing in optimising your website for an excellent user experience is no longer optional—it's a prerequisite for SEO success.
Quality Content Reigns Supreme
Content has always been king, and in 2023, it wears the crown more proudly than ever. Google's algorithms are adept at discerning high-quality content from the mediocre. At SAB Media think you should, aim for in-depth, valuable content that answers user queries comprehensively. Long-form content tends to perform well, but the key is to maintain relevance and provide genuine value to your audience.
Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines continue to influence search rankings. Establishing your website as a trustworthy source of information within your industry is crucial. At SAB Media think this involves showcasing your expertise, building authoritativeness, and earning trust. Back up your claims with verifiable information, and consider highlighting your team's expertise to instill confidence in your audience.
The rise of virtual assistants and smart speakers has led to an increased prevalence of voice searches. Optimizing your content for voice search is becoming imperative. Focus on natural language, long-tail keywords, and providing concise, direct answers to common queries. Think about how users might phrase questions verbally, and tailor your content accordingly.